Pre-Owned Luxury Watches — Rolex, Patek Philippe, Audemars Piguet | Florida-Licensed Dealer
The World's Finest Timepieces.
Authenticated. Delivered Worldwide.
La Lusso Co. is a Florida-licensed boutique luxury watch dealer specializing in authenticated, high-end timepieces from the world's most respected brands. Serving clients nationwide and internationally, we provide a personalized concierge experience built on trust, transparency, and long-term relationships.
Every timepiece is carefully sourced, professionally authenticated, and thoroughly inspected. Whether you're acquiring your first luxury watch or hunting a rare reference — clients receive expert guidance, fair pricing, and white-glove service from inquiry to delivery.
Our StoryTrusted Brands
- Rolex
- Audemars Piguet
- Patek Philippe
- Richard Mille
- Cartier
- Vacheron Constantin
- Omega
- Panerai
Pre-owned Rolex Submariner, Daytona, GMT-Master II, Datejust and more — authenticated by Florida's premier luxury watch dealer
Featured Rolex Timepieces
Rolex Sky-Dweller Yellow Gold 42mm Bright Green Dial Fluted Bezel Jubilee Bracelet - 336938 - 2025
Rolex Steel and White Gold Rolesor Datejust 41 Watch - Fluted Bezel - Slate Green Roman Dial - Oyster Bracelet - 126334
Rolex Panda Cosmograph Daytona 116500LN – White Dial Panda
Rolex Oyster Perpetual 36 Beige Dial Oyster Bracelet - 126000 - 2025
Rolex Oyster Perpetual 36 Black Dial Oyster Bracelet - 126000 - 2025
Rolex Oyster Perpetual 36 Lavender Dial Oyster Bracelet - 126000 - 2025
Rolex Oyster Perpetual 36 Blue Dial Oyster Bracelet - 126000 - 2025
Rolex Oyster Perpetual 36 Pistachio Green Dial Oyster Bracelet - 126000 - 2025
Authenticity Guaranteed
Every timepiece is professionally authenticated and thoroughly inspected before it reaches you. No exceptions.
White Glove Service
From first inquiry to final delivery — expert guidance, transparent pricing, and concierge-level care at every step.
Worldwide Network
Florida-licensed and globally connected. We source and deliver authenticated timepieces to clients nationwide and internationally.
Rare & Exceptional Pieces
Specializing in hard-to-find references — Nautilus, Royal Oak, Daytona and beyond. If it exists, we can source it.
Everything You Need.
Nothing You Don't.
Sell & Trade
Confidential evaluations and competitive offers with same-day review. Sell outright or trade toward your next acquisition.
Learn MoreSourcing
Access to rare, investment-grade timepieces through our global network. We find what the market can't offer.
Learn MoreConsignment
Maximize value with curated exposure to qualified buyers. We handle everything — you collect the proceeds.
Learn MoreCustomization
Full aftermarket builds and blackout modifications — discreet transformations tailored to your personal vision.
Learn MoreRepair & Restoration
Trusted specialists for servicing, refinishing, and preservation. Every repair backed by certified watchmakers.
Learn More
Rare Stones,
Perfectly Placed
From engagement rings to investment-grade stones, diamond timepieces to custom tennis chains and stud earrings — each one carefully crafted, and sourced with the same exacting standard we apply to the watches we carry.
The Standard Speaks
For Itself.
Tal is my go-to person when sourcing a timepiece. He was able to acquire a timepiece for me that was discontinued — the whole process was seamless and professional from start to finish.
Tal and his team are absolutely top notch. I was looking to celebrate a milestone with an Omega Speedy and they found me exactly what I wanted. Outstanding service.
Had a fantastic transaction with Tal on a Royal Oak Offshore. It was a pleasure doing business and I will definitely be back to do so again.
Purchased a Rolex Hulk from Tal at La Lusso and the entire experience was above my expectations. Communication was clear throughout and the watch was exactly as described.
Flawless experience from start to finish. Tal's professionalism, knowledge, and attention to detail made this one of the best transactions I've had in the luxury watch space.
Excellent experience — professional, honest, and knowledgeable. Highly recommended and would gladly do business again in the future.
La Lusso Co. was absolutely amazing to deal with! Tal was extremely knowledgeable and answered all my questions. His professionalism made me comfortable purchasing multiple watches in a long distance fashion.
Tal's attention to detail and patience with newer collectors truly sets La Lusso apart. He took the time to educate me on the piece and made the entire buying process feel personal.