Royal Oak

No watch in history changed the course of luxury watchmaking more definitively than the Audemars Piguet Royal Oak. When Gerald Genta sketched it in a single night in 1971 — a stainless steel sports watch with an octagonal bezel, exposed screws, and an integrated tapisserie-patterned bracelet, priced above gold competitors — it was considered a commercial gamble bordering on folly. It became the blueprint for an entire category: the luxury sports watch.

La Lusso Co. carries new and pre-owned Royal Oak references across 39mm and 41mm self-winding models in steel, rose gold, and white gold. The Royal Oak represents one of the most dynamic and sought-after collections in the pre-owned market, and our team has the depth and knowledge to guide you to the right reference at the right value. Licensed Florida dealer. Nationwide and international shipping available.