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Rolex

Rolex stands as the world's most recognized name in luxury watchmaking — a distinction earned over more than a century of precision, innovation, and endurance. Founded in London in 1905 and refined in Geneva, Rolex pioneered the waterproof Oyster case in 1926 and the self-winding Perpetual rotor in 1931, establishing technical standards that still define the industry today.

At La Lusso Co., our curated selection of new and pre-owned Rolex timepieces spans the full breadth of the manufacture's celebrated catalog — from the iconic Submariner and Cosmograph Daytona to the presidential Day-Date and the traveler's GMT-Master II. Each piece is authenticated, inspected, and sourced through our global dealer network to ensure provenance and condition.

Whether you are acquiring your first Rolex or adding to an established collection, La Lusso Co. offers the expertise and inventory to match the right reference to the right collector. Licensed Florida dealer. Nationwide and international shipping available.

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Pre-owned Rolex Sky-Dweller Yellow Gold 42 mm — ES-336938-BrGrn

Rolex Sky-Dweller Yellow Gold 42mm Bright Green Dial Fluted Bezel Jubilee Bracelet - 336938 - 2025

Regular price $57,999.00
Sale price $57,999.00 Regular price
Unit price
Pre-owned Rolex Steel and White — 126334
Pre-owned Rolex Panda Cosmograph Daytona — 116500LN

Rolex Panda Cosmograph Daytona 116500LN – White Dial Panda

Regular price $32,095.00
Sale price $32,095.00 Regular price
Unit price
Pre-owned Rolex Oyster Perpetual 36 36 mm — ES-126000-Bge

Rolex Oyster Perpetual 36 Beige Dial Oyster Bracelet - 126000 - 2025

Regular price $18,599.00
Sale price $18,599.00 Regular price
Unit price
Pre-owned Rolex Oyster Perpetual 36 36 mm — ES-126000-Blk

Rolex Oyster Perpetual 36 Black Dial Oyster Bracelet - 126000 - 2025

Regular price $18,599.00
Sale price $18,599.00 Regular price
Unit price
Pre-owned Rolex Oyster Perpetual 36 36 mm — ES-126000-Lvd

Rolex Oyster Perpetual 36 Lavender Dial Oyster Bracelet - 126000 - 2025

Regular price $18,599.00
Sale price $18,599.00 Regular price
Unit price
Pre-owned Rolex Oyster Perpetual 36 36 mm — ES-126000-Blu

Rolex Oyster Perpetual 36 Blue Dial Oyster Bracelet - 126000 - 2025

Regular price $18,599.00
Sale price $18,599.00 Regular price
Unit price
Pre-owned Rolex Oyster Perpetual 36 36 mm — ES-126000-PGrn

Rolex Oyster Perpetual 36 Pistachio Green Dial Oyster Bracelet - 126000 - 2025

Regular price $18,599.00
Sale price $18,599.00 Regular price
Unit price
Pre-owned Rolex 1908 39mm Yellow 39 mm — ES-52508-IWht

Rolex 1908 39mm Yellow Gold Intense White Dial Divided Bezel Settimo Bracelet - 52508 - 2025

Regular price $36,999.00
Sale price $36,999.00 Regular price
Unit price
Pre-owned Rolex 1908 39mm Yellow 39 mm — ES-52508-IBlk

Rolex 1908 39mm Yellow Gold Intense Black Dial Divided Bezel Settimo Bracelet - 52508 - 2025

Regular price $36,999.00
Sale price $36,999.00 Regular price
Unit price
Pre-owned Rolex Datejust 31 Yellow 31 mm — ES-278288RBR-Rdobr
Pre-owned Rolex Datejust 31 Yellow 31 mm — ES-278278-Rdobr

Rolex Datejust 31 Yellow Gold Red Ombré Diamond Set Dial Fluted Bezel President Bracelet - 278278 - 2025

Regular price $37,999.00
Sale price $37,999.00 Regular price
Unit price
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