La Lusso Co. offers a curated selection of fine diamonds and jewelry alongside our luxury watch inventory. From GIA-certified loose diamonds and engagement rings to natural and lab-grown stud earrings, tennis chains, and bracelets, every piece is sourced for quality, value, and lasting appeal. Whether you are acquiring for a milestone or investing in a timeless asset, our team provides the same white-glove guidance we bring to every transaction. Licensed Florida dealer. Serving clients nationwide and internationally.
Diamonds
La Lusso Co. / Fine Diamonds
Every Stone
Has a Story
Natural and lab-grown diamonds sourced with precision. Engagement rings, investment stones, diamond timepieces, and fine jewelry — curated for those who demand the exceptional.
Begin Your InquiryWhat We Offer
The Collection
01
Engagement Rings
A ring that marks the beginning of everything. We source center stones and pair them with settings that reflect your vision — from classic solitaires to bespoke halo designs. GIA certified. Priced with transparency.
Bespoke Sourcing
02
Wedding Bands
The band that stays forever deserves the same attention as the stone above it. We source and craft wedding bands in natural and lab-grown diamonds, set in white gold, yellow gold, rose gold, or platinum.
Bridal
03
Custom Ring Design
If you can imagine it, we can build it. From initial concept to finished piece, we work with you to design completely bespoke rings — any shape, any setting, any style. Natural or lab-grown diamonds.
Fully Bespoke
04
Investment & Rare Stones
Colored diamonds. Internally flawless whites. Stones that hold — and grow — in value. We advise collectors and investors on acquiring diamonds as tangible, appreciating assets with global liquidity.
Collector Grade
05
Diamond Watches & Bezels
Factory diamond dials, paved bezels, and aftermarket stone settings on Rolex, AP, Patek Philippe, and beyond. The intersection of horology and fine jewelry — worn on the wrist.
Timepiece Diamonds
06
Natural & Lab Diamond Studs
Matched pairs in every size. Natural earth-mined or lab-grown — both optically identical, both exceptional. Set in platinum or 18k gold.
Natural & Lab
07
Tennis Chains & Necklaces
4-prong and bezel-set tennis in round brilliant, oval, and emerald cuts. Custom lengths, custom carats. The kind of piece that commands a room without demanding one.
Fine Jewelry
08
Tennis Bracelets
The most enduring piece in fine jewelry. Classic round brilliant or modern emerald cut, bezel or prong-set — crafted in white gold or platinum.
Fine Jewelry
09
Custom Chains & Pendants
From diamond-set Cuban links to bespoke pendants — chains and statement pieces designed around you. We source the diamonds, craft the setting, and deliver something that can't be found anywhere else.
CustomHow It Works
From First Question to Final Stone
I
Inquiry
II
Consultation
III
Sourcing
IV
Review & Approve
V
Delivery
Private Inquiry
Let's Find Your Stone
Tell us what you're looking for and we'll be in touch within 24 hours.