Sell & Trade
Your Watch
Deserves
Top Dollar.
La Lusso Co. is a Florida-licensed boutique luxury watch dealer offering fast, fair, and transparent valuations. Whether you're selling outright or trading up to your next grail — we make the process seamless, secure, and rewarding.
Simple. Transparent. Fast.
Fill out the form above or contact us directly by phone, WhatsApp, or email. Share your watch details and photos — we'll come back with a fair, market-backed offer within 24 hours.
Ship your watch using our fully insured, pre-paid FedEx label — your piece is covered from the moment you drop it off until it arrives safely with us. Or meet us in person in South Florida.
Once we've verified your timepiece, payment is sent fast and securely via wire transfer. No delays, no surprises — just a clean, professional transaction.
Sell Outright or Trade Up
- Receive a direct cash offer for your timepiece
- Fast payment via wire transfer
- No need to source a buyer yourself
- We handle all authentication and logistics
- Ideal for watches you're ready to part with completely
- Apply the value of your current watch toward a new one
- Access our full inventory or let us source your target piece
- Maximize value — often better than selling and buying separately
- We handle the entire swap in one seamless transaction
- Ideal for collectors ready to move to their next reference
We Buy the Best
50+ Five-Star Reviews
"Tal is my go-to person when sourcing a timepiece. He was able to acquire a piece for me that was discontinued — the whole process was seamless and professional from start to finish."
"Had a fantastic transaction with Tal on a Royal Oak Offshore. It was a pleasure doing business and I will definitely be back to do so again. Communication was clear throughout."
"Flawless experience from start to finish. Tal's professionalism, knowledge, and attention to detail made this one of the best transactions I've had in the luxury watch space."
Everything You Need to Know
Let's Talk About
Your Watch.
No commitment required. Reach out with your watch details and we'll get back to you with an honest, market-backed offer. The conversation costs nothing.