1908

The Rolex 1908 collection takes its name from the year Hans Wilsdorf registered the name Rolex — a gesture toward heritage and origin that carries genuine weight. Launched in 2023, the 1908 is Rolex's return to the purist dress watch form: slim, elegant, and produced exclusively in 18-carat gold, it represents the manufacture at its most classically watchmaking.

With a domed sapphire crystal, leaf-shaped hands, and Arabic numerals recalling the earliest Rolex designs, the 1908 occupies a distinct position in the catalog — a watch for the collector who already has the Submariner and the Day-Date, and wants something that references where it all began. Licensed Florida dealer. Nationwide and international shipping available.