Cosmograph Daytona

Few watches in history have commanded the cultural and financial gravity of the Rolex Cosmograph Daytona. Named for the legendary Florida race circuit and born of Rolex's relationship with professional motorsport, the Daytona was introduced in 1963 as a precision chronograph for racing drivers. Today it is one of the most sought-after references in the entire secondary market — routinely trading above retail, with certain vintage examples reaching extraordinary valuations at auction.

La Lusso Co. sources and sells new and pre-owned Rolex Cosmograph Daytona references with careful attention to condition, dial originality, and provenance. Our inventory spans current-generation Oystersteel and precious metal references, offering collectors access to one of horology's most coveted complications. Licensed Florida dealer. Nationwide and international shipping available.