Datejust

The Rolex Datejust is the foundational Rolex — the reference that established the brand's visual language and has remained in continuous production since 1945. As the first self-winding wristwatch to display the date in a magnified window at 3 o'clock, the Datejust pioneered the Cyclops lens, the fluted bezel, and the Jubilee bracelet in a single design that proved so correct it has barely needed refinement in eight decades.

La Lusso Co. carries an extensive selection of new and pre-owned Rolex Datejust references across 31mm, 36mm, and 41mm case sizes, in steel, Rolesor, and precious metal configurations. With considerable depth in our inventory, the Datejust represents one of our strongest specializations — allowing us to match specific dial colors, bezel styles, and bracelet types to exacting collector preferences. Licensed Florida dealer. Nationwide and international shipping available.