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Day-Date

When Rolex introduced the Day-Date in 1956 as the first watch to display the day of the week spelled out in full, they created something more than a complication — they created a symbol. The President bracelet, exclusive to the Day-Date, and the watch's long association with world leaders and cultural icons has cemented it as the definitive statement of success in watchmaking.

Available exclusively in precious metals — yellow gold, white gold, Everose gold, and platinum — the Day-Date represents Rolex's most elevated expression. La Lusso Co. carries new and pre-owned Day-Date references in 36mm, 40mm and 41mm configurations, with dial varieties ranging from classic index and Roman numeral dials to exotic materials including meteorite, ice blue, and diamond-set options. Licensed Florida dealer. Nationwide and international shipping available.

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Pre-owned Rolex Day-Date 36 36mm 36 mm — 128395TBR-Blugre

Rolex Day-Date 36 36mm Blue Green Diamond-Set Dial Diamond-Set Bezel President Bracelet - 128395TBR | 2024 Model

Regular price $118,899.00
Sale price $118,899.00 Regular price
Unit price
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128395TBR-Silvdb

Rolex Day-Date 36 36mm Silver Diamond-Set Dial Diamond-Set Bezel President Bracelet - 128395TBR | 2024 Model

Regular price $92,999.00
Sale price $92,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128395TBR-Whtmopdb
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128395TBR-Eisen
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128395TBR-`Grave
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128395TBR-Turq
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128395TBR-Diapv

Rolex Day-Date 36 36mm Diamond-Paved Dial Diamond-Set Bezel President Bracelet - 128395TBR | 2024 Model

Regular price $118,899.00
Sale price $118,899.00 Regular price
Unit price
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128396TBR-Whtr

Rolex Day-Date 36 36mm White Roman Dial Diamond-Set Bezel President Bracelet - 128396TBR | 2024 Model

Regular price $83,999.00
Sale price $83,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128396TBR-Blomb

Rolex Day-Date 36 36mm Blue Ombré Roman Dial Diamond-Set Bezel President Bracelet - 128396TBR | 2024 Model

Regular price $96,999.00
Sale price $96,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128396TBR-Icblur

Rolex Day-Date 36 36mm Ice-Blue Roman Dial Diamond-Set Bezel President Bracelet - 128396TBR | 2024 Model

Regular price $96,999.00
Sale price $96,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128396TBR-Brblbd
Pre-owned Rolex Day-Date 36 36mm 36 mm — 128396TBR-Pnkbd

Rolex Day-Date 36 36mm Pink Diamond-Set Dial Diamond-Set Bezel President Bracelet - 128396TBR | 2024 Model

Regular price $101,999.00
Sale price $101,999.00 Regular price
Unit price
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