Day-Date

When Rolex introduced the Day-Date in 1956 as the first watch to display the day of the week spelled out in full, they created something more than a complication — they created a symbol. The President bracelet, exclusive to the Day-Date, and the watch's long association with world leaders and cultural icons has cemented it as the definitive statement of success in watchmaking.

Available exclusively in precious metals — yellow gold, white gold, Everose gold, and platinum — the Day-Date represents Rolex's most elevated expression. La Lusso Co. carries new and pre-owned Day-Date references in 36mm, 40mm and 41mm configurations, with dial varieties ranging from classic index and Roman numeral dials to exotic materials including meteorite, ice blue, and diamond-set options. Licensed Florida dealer. Nationwide and international shipping available.