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Day-Date

When Rolex introduced the Day-Date in 1956 as the first watch to display the day of the week spelled out in full, they created something more than a complication — they created a symbol. The President bracelet, exclusive to the Day-Date, and the watch's long association with world leaders and cultural icons has cemented it as the definitive statement of success in watchmaking.

Available exclusively in precious metals — yellow gold, white gold, Everose gold, and platinum — the Day-Date represents Rolex's most elevated expression. La Lusso Co. carries new and pre-owned Day-Date references in 36mm, 40mm and 41mm configurations, with dial varieties ranging from classic index and Roman numeral dials to exotic materials including meteorite, ice blue, and diamond-set options. Licensed Florida dealer. Nationwide and international shipping available.

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Pre-owned Rolex Day-Date 40 40mm 40 mm — 228345RBR-SlOm

Rolex Day-Date 40 40mm Slate Ombré Roman Dial Diamond-Set Bezel President Bracelet - 228345RBR | 2024 Model

Regular price $80,999.00
Sale price $80,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-DiaPav

Rolex Day-Date 40 40mm Diamond-Paved Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $66,999.00
Sale price $66,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-WhMOPDia

Rolex Day-Date 40 40mm White MOP Diamond Set Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $79,999.00
Sale price $79,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-SunDia

Rolex Day-Date 40 40mm Sundust Diamond Set Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $45,999.00
Sale price $45,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-ChDia

Rolex Day-Date 40 40mm Chocolate Diamond Set Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $43,999.00
Sale price $43,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-EiDia

Rolex Day-Date 40 40mm Eisenkiesel Diamond Set Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $59,999.00
Sale price $59,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-WhRom

Rolex Day-Date 40 40mm Slate White Roman Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $42,999.00
Sale price $42,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-SuRom

Rolex Day-Date 40 40mm Slate Sundust Roman Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $42,499.00
Sale price $42,499.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-OgRom

Rolex Day-Date 40 40mm Slate Olive Green Roman Dial Fluted Bezel President Bracelet - 228235 | 2025 Model

Regular price $52,999.00
Sale price $52,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-ChRom

Rolex Day-Date 40 40mm Slate Chocolate Roman Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $43,999.00
Sale price $43,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-CSk

Rolex Day-Date 40 40mm Slate Chocolate Stick Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $43,999.00
Sale price $43,999.00 Regular price
Unit price
Pre-owned Rolex Day-Date 40 40mm 40 mm — 228235-ORom

Rolex Day-Date 40 40mm Slate Ombré Roman Dial Fluted Bezel President Bracelet - 228235 | 2024 Model

Regular price $64,999.00
Sale price $64,999.00 Regular price
Unit price
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