Panerai

Panerai occupies a singular niche in the world of luxury watchmaking — bold, utilitarian, and unmistakable. Originally developed for the Italian Navy's combat divers in the 1930s, the brand's oversized cushion cases, sandwich dials, and crown-protecting devices evolved in secrecy for decades before Panerai became commercially available in 1993.

La Lusso Co. carries new and pre-owned Panerai across the three principal families: the Luminor, with its distinctive patented crown-locking device; the Radiomir, with its wire lugs and historical roots; and the Submersible, built for serious diving performance with contemporary finishing.

Panerai's collector community is among the most passionate in the watch world. Condition and provenance are especially important in this segment, and our inventory is sourced accordingly. Licensed Florida dealer. Nationwide and international shipping available.