Submariner

The Rolex Submariner is, by any measure, the world's most iconic dive watch. Introduced in 1953 as the first wristwatch water-resistant to 100 meters — a depth later extended to 300 meters — the Submariner defined the category and has never relinquished its position at the top of it. The rotating bezel, Mercedes hands, and Oyster case have become a design language unto themselves, widely imitated but never equaled.

La Lusso Co. carries new and pre-owned Rolex Submariner references in both steel and two-tone configurations, spanning current and recent-generation models. The Submariner Date and the no-date variant each attract devoted collector communities, and both hold their value exceptionally well in the secondary market. Licensed Florida dealer. Nationwide and international shipping available.